Advertising with social media is a different experience than using traditional methods. Here are reasons why construction companies should use this strategy.
How often do you check Facebook, Instagram, or Snapchat throughout the day? As a business owner, you might feel too busy to head online.
Your clients, however, are already there.
Almost 40% of social media users are following their favorite brands on social media. Meanwhile, one in four users are already following brands they might make a purchase from.
Using social media marketing for construction companies can help you reach those customers. Otherwise, you’re falling behind the competition and missing out on potential clients.
Want to build your construction business up this year? Keep reading to discover the seven benefits of social media marketing for your construction services! Then, you can get ahead of the competition and ensure your company is stronger than ever.
1. Expand Your Brand
One of the top benefits of social media marketing for construction companies is brand awareness.
People don’t choose companies they’ve never heard of before. By posting online, you have a cost-effective way to increase your company’s digital visibility. Otherwise, you’ll never have the chance to reach customers and stand out from the crowd.
In order to increase your brand awareness, you need a distinct brand. What’s the unique value that makes you different from competitors? How can you show followers that value online?
Creating unique, eye-catching social media posts like 3D renderings can help you stand out from the crowd. Then, more people will begin to see your brand online.
The more often people see your brand, the more brand recognition will build.
As they see your high-quality work and learn about your business, brand trust will begin to develop, too!
2. Uncover Industry Trends
If you’re not keeping up with industry trends, you’re likely falling behind the competition. Marketing online can help you keep up with the latest trends, including what your customers are talking about.
Social media encourages companies and peoples to remain transparent. There, consumers and brands exchange conversations in real-time. These conversations can include complaints, as well as your customers’ latest interests.
Keeping track of these trends can help when you’re marketing construction services online.
If you’re unaware of these trends or fail to market new services, your customers might think you’re out-of-date. People want to know they’re working with the best in the business.
Keep an eye on the hashtags your customers and competitors are using.
3. Keep Up with Competitors
Keeping up with the latest trends will help you keep up with your competitors, too.
Instagram and Facebook marketing are great ways for you to keep an eye on your local competitors. What are your competitors promoting? What ads are they creating?
What content do their followers respond to the most?
Social media gives you the chance to conduct a thorough social competitive analysis. Then, you can learn more about what your competitors are doing to attract new leads. These methods can include content, advertising, and even how they speak to followers online.
Then, you can use this information to improve your own social media strategy.
Otherwise, you’re missing out on an opportunity to get ahead of the curve.
4. Improve Customer Service
Today, more people are heading online to ask questions, complain, or learn about new companies. Phone calls and emails, on the other hand, can feel tedious and frustrating.
Social media marketing gives you a great chance to improve your customer service. It’s quick, easy, and allows you to respond to customers where they’re already spending their time.
Using social media, you can have back-and-forth conversations with your customers in real-time. This allows customers, competitors, and prospects to see how you interact with your customers. As a result, you can show prospective buyers and current customers that you’re there and eager to help.
A positive customer service experience can encourage prospective buyers to come back. It can also help you improve brand trust and loyalty.
Address online grievances as soon as you can.
If your customers offer feedback, listen. Let them know you’re ready to respond.
Then, uses these comments to make a better effort when investing in your customers.
5. Understand Your Customers
90% of social media users reach out using social media. Meanwhile, 83% like when brands respond to their questions. Another 68% like when brands join their conversations on social media platforms.
Social media gives you a chance to list to your customers. Their likes, dislikes, problems, and concerns can help improve your marketing strategy. The better you understand your customers, the better you can cater to their interests.
Understanding your customers can benefit your content creation. For example, you can come up with interesting, relevant blog posts that respond to customer questions.
As you create this content and respond to your customers, you’re also showing them you care.
Customers want to purchase from companies that care about their needs. Listening to your customers online will help you better understand those desires. Otherwise, you might make faulty assumptions about your customers.
Then, you can use those responses to improve your product or service.
6. Curate Customer Content
Are you having trouble coming up with content to post online? Your followers are already there, posting for you!
Try using customer photos. Repost their content to improve your own engagement and conversation rates.
Make sure to monitor your mentions and brand tags. Keep track of positive customer interactions. Then, share those interactions with the rest of your followers to show off your happy customers.
7. Attract Leads & Improve Your ROI
Social media marketing for construction companies can also help you attract website traffic. As people learn about your brand on social media, they’ll head to your website to learn more. Then, you can use call-to-action (CTA) language to encourage those visitors to become leads.
With a little nurturing, you can then turn those leads into paying clients.
Social media is an inexpensive marketing strategy. As a result, you can keep spending low and improve your construction company’s ROI as you attract more people to your business!